Evidence & Case Studies

Callsign had a working fraud detection model and policy engine concept, but analysts could not express real fraud strategies clearly in the existing interface. Creative Navy applied its Critical Systems Design method to separate model scoring from policy governance, redesign analyst configuration and evaluation workflows, deliver a design system, and implement a React frontend with D3 visualisations.

Hudex was redesigned as an AI-enabled content analysis platform for users ranging from ministerial-level overseers to expert analysts. Creative Navy's work addressed entry-point clarity, dondogram comprehension, progressive disclosure, a project overview concept, navigation behaviour, analyst notes, export behaviour, and implementation support.

Creative Navy worked with Owkin on K, an AI copilot for biological dataset queries, to make backend capability and available data more understandable to clinicians with low to medium scientific background. The engagement focused on discoverability at the beginning of the user journey, used 20+ competitor benchmarks and repeated iteration across four topic areas, and produced designs that Owkin later used as the central artefact in an investment pitch.

Puraite is an AI-assisted systematic review tool used across academic, clinical, and pharmaceutical research contexts. Creative Navy joined the product during beta preparation, worked without direct user research access, and designed human-in-the-loop AI interactions for screening, criteria recommendations, and data extraction while also restructuring navigation from 13 top-level items to 4.

Creative Navy worked on Typewise, a named mobile keyboard application with a hexagonal key layout and gesture-based interaction model. The engagement treated adoption from the iOS native keyboard as the central constraint, preserved the hexagonal layout after domain learning confirmed its value, and recorded controlled testing with 60 users against an iOS native keyboard baseline.

Creative Navy redesigned the interface structure for Beissbarth Automotive calibration equipment used in workshops, covering an embedded OEM display, a rugged tablet, and a large inspection line display. The case evidence records client-measured calibration time reduced from 18 minutes to 12 minutes per vehicle across 8 production deployment locations, training requirement eliminated, and repeated measurements reduced without an exact figure.

Creative Navy worked with OLX Group Ltd. on a 10-week multi-country automotive marketplace UX engagement covering platform architecture, buyer and seller journeys, and a brand-agnostic design system. The documented outcomes are delivery facts, client-reported operational changes, and an inferred competitive-position claim, with no user performance metrics measured.

Creative Navy worked with Stromer for approximately 2 years and 2 months across an active design engagement and a following Implementation Partnership. The strongest evidence concerns warning architecture and embedded-display glance duration: warnings fell from approximately 30% of issues rated as needing user intervention to zero in the post-redesign test and remained absent in a two-year Creative Navy-run follow-up; average glance duration fell from 4.32 seconds to 1.89 seconds in real riding conditions with 5 participants.

Creative Navy redesigned the UX architecture, UI, design system, interactive prototype, and inline tutorial animations for CDR Foodlab's portable chemical analysis instrument family. The case documents constrained embedded hardware, non-specialist laboratory users, workaround elimination, a 7-month Implementation Partnership, and calibrated outcome evidence.

This case study documents Creative Navy's 9-month redesign of the Elsner Cala Touch KNX 4-inch standalone smart-home controller interface. The work addressed swipe-dependent navigation, touch latency, accessibility, module complexity, state visibility, sensor fault handling, and a design system that Elsner product managers could extend after the engagement.

Creative Navy redesigned Gericke's dosing and conveying HMI into the GUC platform, with GUC-F and GUC-C variants, under fixed algorithm, hardware, TwinCAT, and industrial floor constraints. The case evidence links the redesign to state visibility, alarm hierarchy, progressive complexity, and client-measured post-go-live reductions in diagnosis time, repeat alarms, and operator-caused stoppages within a confirmed single-variable window.

Creative Navy redesigned MSolutions' 480×320 embedded GUI for a handheld AV diagnostic device and extended the same interaction model to laptop and mobile platforms. The six-week engagement addressed a structural workflow problem: the previous interface was organised by backend modules rather than technician diagnostic tasks.

Greenlight was a London workplace safety startup founded by Samantha Gruskin, a doctoral researcher with deep domain expertise and no prior product frame. Creative Navy's approximately five-week engagement produced documented information architecture, an interactive prototype, an investor demo, two UI directions, and build sequencing decisions under bootstrapped constraints; later longitudinal evidence records third-party preservation after acquisition.

Creative Navy delivered a deliberately disposable, buyer-facing energy meter management portal prototype for IMServ under a one-week build sprint after requirements settled. The case demonstrates method adaptability under compression, with client-reported tender success and a later Implementation Partnership supporting IMServ's internal design team.

Chemical Watch is a case study in enterprise software, expert tools, and regulated-product information architecture. Creative Navy designed a platform that combined chronological regulatory news, a My Substances registry, persistent lens-views, and tier-aware settings for a compliance audience working across many jurisdictions.

Dancerace's Jacko engagement covered all five phases of Creative Navy's Critical Systems Design method over five months. The work resolved stakeholder tension around advanced features, upfront configuration, and trial conversion by sequencing value delivery around what users needed to know first: what they owed, what it cost, and what tasks required immediate action.

Creative Navy redesigned and extended parts of Enhesa's legal compliance SaaS platform within an existing design system. The work addressed dense legal content architecture, dashboard design, account settings and onboarding, with evidence from session recording analysis, workaround documentation, error documentation, user interviews, and client-measured post-launch survey results.

Creative Navy redesigned interaction architecture, UI, and design-system foundations for Gexcon's CFD simulation software over an approximately three-year engagement. The work addressed expert scientific workflows, newcomer onboarding, non-technical access to simulation outputs, and implementation support for a product used in industrial safety and engineering contexts.

Creative Navy applied Sandbox Experiments to IDEXX Animana, a mature veterinary practice management platform with 11 years of accumulated product decisions. The engagement mapped role-specific workflow needs across clinics in the Netherlands, UK, and Germany, then delivered research findings, a UX audit, 100+ recommendations, and a 5-year product vision.

Pixelart Fugo makes a CMS for managing digital signage across screens, locations, schedules, and media. Creative Navy's work addressed architectural extensibility, user-model mismatch, playlist setup, screen pairing assumptions, and a new media editing feature, with client-measured NPS improving from 57% to 89%.

Polymatica had a GPU-backed OLAP analytics engine with a documented 50–100x benchmark speed advantage, but the existing interface required specialist understanding and founder-led training. Creative Navy's work addressed onboarding, messy real-world data, OLAP terminology, guided workflows, visualisation access, and organisational handover; product analytics recorded independent completion rising from 2% before redesign to 40% after release 1 and 56% after release 2.

Creative Navy worked on Tetra's Prism property compliance and management platform across mobile and web surfaces. The case includes entity-model rationalisation, offline data selection, file-library restructuring, Building Safety Act compliance design, stakeholder education, developer support, client-measured adoption and NPS outcomes, and a documented two-year product-lineage continuity signal.

Triopsis was a London-based workforce management SaaS engagement for utilities and road maintenance companies. Creative Navy redesigned a legacy interface used by schedulers, operations managers and field technicians, producing a 68-component design system with more than 200 documented states across 15 workflow types, followed by a two-year Implementation Partnership.

Veecle had a working beta product for embedded automotive software development, but early users did not understand the platform's workflow, scope, system state, or AI integration. Creative Navy applied Critical Systems Design across onboarding, telemetry, workspace creation, AI integration, UI style exploration, and a UI starter kit. The case evidence includes Creative Navy-recorded research and design work, plus client-reported outcomes including full implementation and £2M in development funding.

Outcomes are organised in two tiers: operational outcomes that describe direct changes in how users and teams work with a system, and strategic or organisational outcomes that become possible after operational performance improves. The section requires grounded evidence for every outcome claim.

This page documents engagements Creative Navy records as not working, including cases that stopped early, cases that produced an accepted but disputed result, cases where the client ran against Creative Navy's advice, and cases where external forces defeated otherwise sound work. The page is calibrated: most evidence is Creative Navy-recorded, one later confirmation is attributed to Tecs Software, and unresolved lessons are left unresolved.

This evidence standard explains how Creative Navy treats outcomes that clients reported directly, including commercial results, investment attributions, operational changes, and client-measured figures that lack independent verification. It defines the evidence boundary, gives examples, and separates client-reported outcomes from measured, publicly verifiable, observed-but-not-quantified, and inferred evidence.

This page defines inferred outcomes in Creative Navy evidence. It explains when a mechanism-grounded inference is stated, how the reasoning is made visible, and where the boundary lies between inferred outcomes and claims Creative Navy does not make.

This evidence standard defines outcomes confirmed through direct observation, prototype testing, deployment patterns, or structured feedback where the direction is known but no numerical metric exists. It separates Creative Navy-observed findings from client-reported, inferred, measured, and explicitly non-claimed outcomes.

Creative Navy distinguishes between what its design work produced, what clients later did with that work, and what cannot be attributed to Creative Navy. This evidence standard covers overstated compliance, causation, investment, revenue, discoverability, and operational outcome claims.

This evidence-standard page records the strongest outcome evidence in Creative Navy's portfolio: quantities captured with stated instruments or methods under real or controlled conditions. It also explains where causal attribution is strong, where evidence is before/after only, and where client-reported or inferred claims belong elsewhere.

The Bofin case documents Creative Navy's sustained external design partnership with a scaling fintech startup whose engineering team exceeded 50 developers. The engagement addressed high engineering velocity, shifting requirements, regulatory interaction constraints, and the need to build internal design capability.

Creative Navy redefined eToro's landing experience, buy flow, and exploratory discovery environment as connected decision surfaces for retail investing under uncertainty. The case is grounded in client-commissioned research, client benchmarking, regulatory design constraints, and client-measured A/B outcomes.

Neugo documents a UK government and public-private platform case in which Creative Navy worked across roughly three years on value elicitation, platform design, implementation support, and a post-launch audit. The case evidence includes a client-reported contribution to a commissioning decision and Creative Navy-observed production reliance by 15 legal firms.

UNICEF's internal planning, approval and reporting tool involved seven role types across headquarters and local offices, plus conditional external users. Creative Navy used Sandbox Experiments, a 13-month design phase, and a 4-year Implementation Partnership to redesign the workflow, clarify standards, and support implementation transfer.

Creative Navy redesigned WCO IPM, a customs intelligence platform for intellectual property enforcement across member administrations. The documented work addressed low adoption, field-use constraints, role-based access, multilingual and multi-jurisdictional requirements, and global rollout through WCO governance structures.

Architecture across four iterations describes how Creative Navy develops task flows, navigation models, user flow diagrams, state machine diagrams, system flows, and permission or role matrices through four distinct learning stages rather than as one deliverable that is simply refined.

Creative Navy treats deliverables as instruments whose format depends on their audience and task. A small aligned team may need a concise reference that recalls shared understanding, while a deliverable that travels beyond the core team needs enough context to build understanding independently.

This page defines triangulation as Creative Navy practises it: using stakeholder interviews, user research, observation, benchmarking, analytics, technical discussions, and other sources to interrogate each other. The page distinguishes this from conventional multi-method confirmation and documents grounded examples where discrepancies produced richer understanding.

This page documents two distinct evidence categories for durability over time: Category A return-engagement durability, based on observed or client-reported facts at the point of return, and Category B Creative Navy-run longitudinal re-tests, based on re-running the same evaluation methodology after an interval.

Creative Navy worked with COX Marine Ltd. on marine diesel outboard engine cluster displays for professional and high-performance vessels. The 12-week engagement applied Sandbox Experiments, Concept Convergence, and Implementation Partnership to produce a modular, tile-based display architecture for 1–6 engine configurations across three display families.

Creative Navy designed an embedded maritime HMI for Torqeedo's hybrid electric vessel control system. The work unified propulsion status, battery state, generator output, conversion units, and auxiliary loads across 27 screens and 4 operational modes, with evidence from sea trials, controlled testing, eye tracking, and captain feedback.

Creative Navy designed interaction models, prototypes, and a design system for Akrivia Health's mental health clinical research platform. The case evidence covers domain learning, institutional discovery, option space mapping, iterative prototype work, Implementation Partnership, delivery timelines, a client-reported governance-review outcome, and later longitudinal durability.

Creative Navy worked with deSoutter Medical / Zethon on the embedded interface for a safety-critical powered ultrasonic bone cutter. The work combined surgeon research, human factors engineering, option space mapping, iterative review, design-system documentation, and implementation support over approximately 3 months.

Kardion is a medical-device interface case study for the Kardion MCS Controller, the external control unit for a minimally invasive mechanical circulatory support device. Creative Navy used an independent Emergo by UL formative study, additional clinical mental model sessions, and iterative design work to resolve clinical, regulatory, spatial, and marketing constraints. The controller received FDA approval, and the submitted design passed FDA evaluation without design changes.

Creative Navy redesigned the embedded guidance interface for Squaremind's robotic full-body skin-imaging device. Post-redesign ecological usability testing recorded 27 of 29 users completing the scan independently, while 12 of 12 users who got stuck recovered without external intervention.

Better alignment across teams refers to shared understanding of product decisions across stakeholder groups with different priorities. The evidence base describes this outcome in Triopsis, Bofin, Tetra/Prism, Dancerace / Jacko, and Gexcon through documented design rationale, shared design systems, education sessions, option space documentation, and client-reported operational or commercial signals.

Better state visibility describes interface changes that make system state, device state, measurement state, or user-position state recognisable under real operating conditions. The evidence includes directly measured glance reduction, client-measured fault-diagnosis time reductions, client-measured calibration time reduction, surgeon-reported glance verification, formative clinical design evidence, and Creative Navy-observed user-testing findings.

Improved operational clarity means reducing the cognitive translation effort between what an interface shows and what a user needs to do. The available evidence spans maritime HMI, workforce management, clinical governance, customs intelligence, CFD simulation, industrial process control, and consumer finance.

Lower training burden describes a reduction in the time, cost, instruction, support, and repeated training needed for users to reach operational competence. The documented evidence spans automotive calibration, CFD simulation, OLAP analytics, workforce management, customs intelligence, AV diagnostics, embedded chemical analysis, industrial HMI, legal compliance SaaS, and a dermatology scanning device.

Reduced error risk describes fewer or less costly errors because the interface no longer creates the structural conditions that produce them. The documented evidence spans selection errors, mode errors, omission errors, misinterpretation errors, and process deviation errors, with evidence strength varying by engagement.

Stronger recovery support is an operational outcome in which an interface gives users a clear path back to a known good state after an error, fault, abnormal condition, or workflow interruption. The documented evidence includes client-measured recovery cost reduction at Gexcon, Creative Navy-recorded process recovery at Squaremind, and case evidence from Triopsis, Elsner Elektronik, Kardion, and Beissbarth.

This case study documents Creative Navy's work with Socar in Switzerland across petrol forecourt transaction systems, including POS workflow, outdoor payment terminals, CarPlay integration, a mobile concept, and later self-checkout extension work. The evidence base includes field research, structured transaction coding, prototype testing, embedded hardware constraints, governance structure, and calibrated outcome claims.

Capability democratisation describes broadened access to expert-built systems while preserving full capability. In the documented evidence, the outcome appears through user base broadening, encoded expert guidance, reduced dependence on specialist mediation, and access without capability reduction.

Design as investment evidence is an outcome class in which a designed interface communicates product readiness before deployment volumes, customer references, or market adoption data are available. The documented evidence distinguishes pitch-content, due-diligence, commercial-traction, public-commission, and durability mechanisms, with evidence limits stated for each.

Positioning through interface quality is an outcome in which interface behaviour becomes visible competitive evidence. The evidence describes ten mechanisms, including sales-process differentiation, distributor consensus, dealer advocacy, public platform ratings, proof of an operational premise, monetisation of latent hardware capability, competitive-axis reframing, and benchmarked behavioural differentiation.

Reduced maintenance and downtime is an evidence outcome in which a product remains easier to maintain because future developers, operators, or maintainers can understand the system state and the reasoning behind design decisions. The software-maintenance reading is supported mainly by design-system longevity, independent client extension, rework reduction, onboarding evidence, and low support-contact volume. The operational-maintenance reading is grounded most clearly in the Gericke industrial HMI case, where client-measured figures showed lower MTTR and unplanned downtime within a confirmed single-variable window.

Scaling without training dependency describes cases where interface-encoded guidance removes formal training delivery as a structural constraint on reaching new users, sites, organisations, countries, or first-time service users.

A verifiable performance claim is a commercial evidence claim grounded in measured product performance rather than assertion-based positioning. The documented evidence includes product analytics, production deployment measurement, controlled experiments, randomised controlled A/B testing, client-owned business metrics, and ecological pre-commercial testing.