Research user needs
Systematically map UX pain points of your product/02
Get clarity for strategic decisions/03
Proper knowledge makes action effective. We help clients see the big picture and discover hidden nuance through user research.
Relevant Contexts
We have an idea for a product but want to understand what users really need.
Even a little user research can go a long way to discern which features and details enrich user's lives. Through focused user research, we'll help you prioritise ideas, discover new opportunities and create a coherent product vision.
We know users want more from our product but we need a clearer picture.
We have a lot of experience in helping established product teams by mapping user pain points, prioritising the improvements to be made and then creating design solutions for implementation. You may be surprised to discover just how collaborative this process is and how smooth the knowledge transfer is.
We have a research protocol and just need someone to collect data.
It's going to be easy to work together. We'll gather data according to your user research plan and report to you. You will have control and we will ensure transparency.
We already have some data but need someone to make sense of it.
Excellent! A data analyst and a designer will work together to discover patterns and to make actionable recommendations for what you can do in the short term and in the long term.
We want to find opportunities to disrupt our industry.
We'll create a dynamic user research programme to discover user needs that are not satisfied by incumbents and apply design thinking to innovate how the services are delivered.
We don't have access to users and need help recruiting them.
Don't worry, a lot can be done with very little. We'll advise on how to find the answers you are looking for and then we'll recruit participants for the user research.
Our users are on a remote island and we need someone to go there.
We've been around for more than a decade and have done field studies everywhere. We speak multiple languages and have experience in dealing with the nuances of local culture.

We create research protocols, collect data and analyse it to make thoughtful recommendations.
CONTACT USResearch Plan
Focus Groups
Field Studies
Tree tests
Observational Studies
A/B Tests
User Surveys
Feedback analysis
User Interviews
Lab Studies
Card Sorting
Session Analysis
Usability Tests
Action Plans





