Research user needs

Icon for user researchUnderstand what users truly want/01
Icon for UX pain point mappingSystematically map UX pain points of your product/02
Icon for product decision makingGet clarity for strategic decisions/03

Proper knowledge makes action effective. We help clients see the big picture and discover hidden nuance through user research.

Relevant Contexts

  • We have an idea for a product but want to understand what users really need.

    Even a little user research can go a long way to discern which features and details enrich user's lives. Through focused user research, we'll help you prioritise ideas, discover new opportunities and create a coherent product vision.

  • We know users want more from our product but we need a clearer picture.

    We have a lot of experience in helping established product teams by mapping user pain points, prioritising the improvements to be made and then creating design solutions for implementation. You may be surprised to discover just how collaborative this process is and how smooth the knowledge transfer is.

  • We have a research protocol and just need someone to collect data.

    It's going to be easy to work together. We'll gather data according to your user research plan and report to you. You will have control and we will ensure transparency.

  • We already have some data but need someone to make sense of it.

    Excellent! A data analyst and a designer will work together to discover patterns and to make actionable recommendations for what you can do in the short term and in the long term.

  • We want to find opportunities to disrupt our industry.

    We'll create a dynamic user research programme to discover user needs that are not satisfied by incumbents and apply design thinking to innovate how the services are delivered.

  • We don't have access to users and need help recruiting them.

    Don't worry, a lot can be done with very little. We'll advise on how to find the answers you are looking for and then we'll recruit participants for the user research.

  • Our users are on a remote island and we need someone to go there.

    We've been around for more than a decade and have done field studies everywhere. We speak multiple languages and have experience in dealing with the nuances of local culture.

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User research for veterinary software in four countries
Creative Navy were able to come on board and understand what users wanted from the system in a very short time.
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Carolina DavisProject Manager @IDEXX Labs
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We create research protocols, collect data and analyse it to make thoughtful recommendations.

CONTACT US

Research Plan

Focus Groups

Field Studies

Tree tests

Observational Studies

A/B Tests

User Surveys

Feedback analysis

User Interviews

Lab Studies

Card Sorting

Session Analysis

Usability Tests

Action Plans

User research case studies

Your guide to digital excellence

Creative Navy

Creative Navy is a top UX/UI Design Agency in London. We design mobile experiences, web interfaces and GUI for embedded devices.

© Creative Navy Ltd 2026

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