Objective assessment of user interfaces

Meet Cømpass the AI that measures visual complexity

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Cognitive resources are limited in users. They should be used to solve tasks, not to operate interfaces.

Cømpass uses computer vision to measure dozens of factors that contribute complexity to an interface, thus depleting cognitive resources and hindering user performance.
  • Analyze GUI components

    Cømpass identifies individual UI components. It can then analyse them to understand what they mean and how difficult they are to process by humans.

  • Evaluate visual hierarchy in the GUI

    Cømpass determines relationships between individual components to identify groups of components. It then evaluates the visual hierarchy in the layout.

  • Measure total visual complexity

    The tool uses dozens of factors to evaluate the extent to which the interface is visually complex and thus difficult to process and understand by people.

  • Estimate extraneous cognitive load

    Cognitive load is burden of information processing that people experience. Extraneous load is due to how the interface has been designed, and not due to the task itself.

  • Predict user performance

    All these factors converge to hinder users from becoming proficient with a tool, prevent them from being productive, and induce them to make errors.

  • Develop designs that work for users

    By using Cømpass to guide decision making in design, product owners can steer the development of user interfaces towards better outcomes for users.

Computer vision detects what people can't

Computer vision can analyse details and relationships that far exceed the boundary of human perception. Research in cognitive science has identified dozens of factors that predict cognitive load and correlate with performance in the use of digital interfaces.
fMeasureDescriptionCuesGUI TypeDimension
f1Number of elementsTotal number of all UI components124Web, Mobile, EmbeddedVisual complexity
f2AlignmentArrangement of components on the UI17Web, Mobile, EmbeddedStructural
f3DensityRatio of total area covered by the UI components to the entire screen86Web, Mobile, EmbeddedVisual complexity
f4Element connectednessCloseness of UI components in layout54Web, Mobile, EmbeddedPerception
f5Common regionClearness of the gap between groups of components23Web, Mobile, EmbeddedPerception
f6GroupingNumber of objects that are distinguishable243Web, Mobile, EmbeddedVisual complexity
f7SequenceOrganization of components for easy perception15Embedded, MobileStructural
f8CohesionEquality level of UI components’ aspect ratio with the display’s AR41EmbeddedVisual complexity
f9SizeThe size of UI component8Web, Mobile, EmbeddedPerception
f10BalanceLayout smoothness of UI components87Web, Mobile, EmbeddedPerception
f11EquilibriumDegree of overlap of the center of all components with the display’s center25EmbeddedStructural
f12SymmetryDegree of uniform placement of UI components on an axis26EmbeddedStructural
f13Colour varietyThe amount of displayed colours124Web, Mobile, EmbeddedVisual complexity
f14Clusters of colourThe number of clusters of RGB values17Web, Mobile, EmbeddedVisual complexity
f15EntropyShannon’s information entropy of UI image86Web, Mobile, EmbeddedVisual complexity
f16LuminanceStandard deviation of pixel luminance values54Web, Mobile, EmbeddedPerception
f17Figure-ground contrastSeparation of UI components from the background23Web, Mobile, EmbeddedPerception
f18White spaceRatio of the area without any UI element to the entire UI area243Web, Mobile, EmbeddedPerception

Cømpass is the objective foundation for better digital products.

GUI design illustration
Without Cømpass, even the best design methods fall short of a paradigm where design decisions can be compared on a common basis.Cømpass is being developed to make user performance predictions more reliable.This is made possible by the objective measurement of factors that are proven to affect how humans process visual user interfaces.
Avg. Response Time
Avg. Error Rate
Fatigue (self reported)
*The impact of interface design on user performance in recurring digital tasks: a comparative study. Manuscript in preparation.

Cømpass is currently under development, with a focus on GUIs used by professionals in high stakes industries.

Common questions

  • How is Cømpass different from other tools in the field of design?

    Other tools simulate or measure where a user is looking on the screen. While the data is informative, this insight is limited in how it can be applied to make design decisions. Cømpass tells designers if a particular design is visually complex and thus difficult to process and understand for users. Thus Cømpass makes a direct connection between a design and the expected performance of users.

  • Is insight from an AI tool better than direct feedback from users?

    User feedback is useful and remains valuable when used along side Cømpass. However, the AI can offer insight that is difficult to obtain from user research studies alone. It is more precise than people reflecting on their experience, acting as an objective benchmark that allows comparisons between designs. It can detect issues that people are not conscious of. And of course, it is fast.

  • How can Cømpass be used in design practice?

    Cømpass is a special measurement device because it correlates objective data with user performance. That's exactly what designers have been missing. With Cømpass, designers can test and compare design alternatives to guide the evolution of a GUI towards better user outcomes.

  • When will Cømpass be commercially available?

    Currently under development. The tool is a joint effort by experts in computer vision and cognitive science. To be the first to hear about the latest updates, sing up for the Beta list.

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