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Research user needs

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Understand what users truly want/01
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Systematically map UX pain points of your product/02
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Get clarity for strategic decisions/03

Proper knowledge makes action effective. We help clients see the big picture and discover hidden nuance through user research.

Relevant Contexts

  • We have an idea for a product but want to understand what users really need.

  • We know users want more from our product but we need a clearer picture.

  • We have a research protocol and just need someone to collect data.

  • We already have some data but need someone to make sense of it.

  • We want to find opportunities to disrupt our industry.

  • We don't have access to users and need help recruiting them.

  • Our users are on a remote island and we need someone to go there.

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User research for veterinary software in four countries
Quotes
Creative Navy were able to come on board and understand what users wanted from the system in a very short time.
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Carolina DavisProject Manager @IDEXX Labs
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We create research protocols, collect data and analyse it to make thoughtful recommendations.

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Research Plan

Focus Groups

Field Studies

Tree tests

Observational Studies

A/B Tests

User Surveys

Feedback analysis

User Interviews

Lab Studies

Card Sorting

Session Analysis

Usability Tests

Action Plans

User research case studies

The fully integrated petrol station experience

User research in Swiss petrol stations

Field Study, Participatory Observation, UX Design
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User testing for prototype validation

Secondary Research, Prototype Design, Usability Tests
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